RSVP Process Update

In August we launched a new Membership System. Even though the goal was to streamline the process for both our members and us, we found that this complicated the initial registration for new users. The RSVP process went from 3 steps to 7, with a requirement for all users confirming their email address before they can even register for any events. We noticed that the RSVP rate decreased by 40% for new members, but the attendance of guests who didn’t RSVP to an actual event went up by 3 times.

We have re-worked the process to make it as simple as possible for users to RSVP for their first event. They are now automatically added to the guest-list for the event, and are then sent a confirmation email which they click and ACTIVATE their account by setting a password. All future RSVPs will require them logging in. The good news is that once they log in for the first time, they can save their password and as long as they are using the same computer, their password will be remembered. Overtimers can also use Facebook Connect so they don’t need another password to remember. For us, the databases are all synced so there is less administrative work to do before and after the events.

Starting this week, many users will need to confirm your email address and set a password to RSVP for future Overtime events. Go to My Account.

This will allow for an easier checkin via an iPhone or Android Mobile apps which we hope to release at the end of this year or January of 2012.