VIP Memberships Launched

VIP Cards

Today (July 7th, 2011) Overtime Group launched VIP Memberships. With Overtime VIP Membership Card, you get the same Overtime Rewards you are already used to, but with additional benefits.

Overtime VIP Member benefits:

  • Free Entry to all Overtime events
  • Skip the line at the door
  • Access to Special Events & Offers

We have been contemplating using membership cards (with magnetic strip or barcode) as a way to streamline the entry process for a long time, but realized that given the rapid growth it would not be possible. The reason is that 30-50% of the guests at each event are attending their first Overtime so it would never be possible to have all members issued a card. Our goal is to use mobile apps (iPhone and Android) to expedite this process.

We have been piloting the VIP cards for the past 5 Sky Room events with great success. Our hope is that VIP cards will build customer loyalty and extend additional benefits to select members.

The launch party will take place at on July 7th at Juliet Supperclub parallel to our usual Overtime event. VIPs will have a private room with an extended Vodka Open Bar (6:30pm – 8pm) and Passed Hors d’œuvres. Those who helped us with the Card Pilot will receive their own VIP Membership Card for free ($100 value). Others are welcome to purchase the card via our website.

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